Why I do this work?
My productivity journey began when COVID hit and my role as Digital Marketing Manager exploded into 12-15 hour days overnight. I was drowning in chaos and realised something had to change.I couldn't control the external demands, but I could control my response to them.Through systematic testing, I discovered that sustainable systems beat heroic efforts every time. When I was promoted to Account Director managing £2+ million budgets and 20+ people, I had to build systems that worked under real pressure with real deadlines.I don't teach productivity theory - I teach what survives contact with reality.My approach focuses on four areas: Personal Foundations, Systems & Execution, Advanced Strategies, and Integration & Leadership. Because real productivity isn't about doing more - it's about doing what matters, consistently, without burning out.
My philosophy
This experience taught me that productivity isn't about copying someone else's system - it's about designing what works for YOUR life and work style.My key discovery: productivity isn't about copying someone else's system - it's about designing what works for YOUR life and work style.My guiding principle is practical: the time to manage your system + complete your tasks should be less than your current approach. If a productivity method creates more work than it eliminates, it's counterproductive.I became a qualified coach in 2025 through The Coaching Academy. My approach is pragmatic - I won't impose solutions that worked for me. Instead, I help you discover and build systems that fit your unique situation.I work primarily with busy professionals and entrepreneurs who are tired of feeling constantly behind and want to create systems that actually stick.My ultimate goal is to empower you with sustainable systems that work so effectively, you'll have complete confidence managing your productivity independently.
The Productivity Atlas framework
Most productivity advice focuses on quick fixes - time management apps, morning routines, or the latest trend. Real productivity transformation requires a systematic approach that addresses every aspect of how you work and live.That's why I developed the Productivity Atlas - a comprehensive framework that takes you from overwhelmed to optimised through four interconnected stages:
Personal Foundations
Understanding yourself deeply - your values, energy patterns, work style preferences, and what drives you.
Systems &
Execution
The practical side - task management, daily routines, planning processes, and the tools that support deep work.
Advanced
Strategies
Scaling your approach - workflow design, resource management, skill development, and adapting as you evolve.
Integration & Leadership
Working effectively with others - collaboration, communication, delegation, and long-term sustainability.
How we work together
Step 1: Free Discovery Call (30 minutes) - Get to know each other and explore your biggest productivity challenges. No obligation.
Step 2: Productivity Assessment - Complete a detailed evaluation across all areas of the Productivity Atlas. Reveals your strengths and biggest opportunities.
Step 3: Intake Session (90 minutes) - Review your assessment results and create your personalised productivity roadmap. We'll discuss the best coaching frequency for your situation. Please note, this is a paid session.
Step 4: Coaching Programme - Tailored sessions based on your needs - some clients benefit from weekly sessions, others monthly. Each session is one hour, scheduled flexibly around your commitments.
Step 5: Progress Assessment - At the end of the programme, we'll retake the assessment to measure your improvements and identify next steps.
Investment - Session pricing discussed during your intake session based on your specific programme.
What other say about me?
Certifications
My coaching ethics & commitment
As an accredited coach through The Coaching Academy under the Association for Coaching (AC) pathway, I am bound by and fully committed to the Association for Coaching Code of Ethics.
What this means for you as my client:
Confidentiality: Everything you share remains strictly confidential (except where required by law or where there's risk of harm)
Your Autonomy: You are the expert in your life. I will support your self-awareness and decision-making without imposing my own agenda
Professional Boundaries: Our relationship remains professional, focused solely on your coaching goals
Competence: I work within my training and expertise, referring you to other professionals when appropriate
Non-Discrimination: I provide an inclusive, judgment-free space regardless of your background, identity, or beliefs
Transparency: Clear agreements about fees, session structure, and what you can expect from our work together
Continuous Development: I engage in regular supervision and professional development to serve you better
For full details, please review the Association for Coaching Code of Ethics.
PRIVACY POLICY
Last updated June 29, 2025
This Privacy Notice for Dimo Stoychev Coaching describes how and why we might access, collect, store, use, and/or share your personal information when you use our services, including when you visit our website at https://dimo.coach or engage with our productivity coaching services.
SUMMARY OF KEY POINTS
- What personal information do we process? We may process personal information depending on how you interact with our Services.
- Do we process any sensitive personal information? We do not process sensitive personal information.
- How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
- How do we keep your information safe? We have adequate organisational and technical processes in place to protect your personal information.
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information we collect may include:
- Names
- Phone numbers
- Email addresses
- Mailing addresses
- Contact preferences
- Contact or authentication data
- Billing addresses
- Coaching session notes
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, and other technical information.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
- To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies.
- To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication.
- To request feedback. We may process your information when necessary to request feedback about your use of our Services.
- To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences.
- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases:
- Consent. We may process your information if you have given us permission to use your personal information for a specific purpose.
- Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you.
- Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests.
- Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations.
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.
We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf. The categories of third parties we may share personal information with include:
- AI Platforms
- Data Analytics Services
- Payment Processors
- Sales & Marketing Tools
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: https://dimo.coach/#cookies
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies. We provide the AI Products through third-party service providers, including Anthropic, Google Cloud AI, and OpenAI.
Our AI Products are designed for: AI automation to enhance your productivity coaching experience.
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreements with third parties, ensuring high security and safeguards throughout the process.
7. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than 1 year.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Switzerland, you have rights that allow you greater access to and control over your personal information.
In some regions, you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making.
Your Rights Include:
- Withdrawing your consent: You have the right to withdraw your consent at any time
- Opting out of marketing: You can unsubscribe from our marketing communications at any time
- Cookies: Most Web browsers are set to accept cookies by default. You can usually choose to set your browser to remove cookies and to reject cookies
10. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may email us at [email protected] or contact us by post at:
Dimo Stoychev Coaching
26 Enriqueta Rylands Close Flat 9
Manchester, Stretford M320GX
United Kingdom
11. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.
Questions about your privacy rights? Email us at [email protected]
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Thank you for scheduling your discovery call. I'm genuinely looking forward to hearing about your goals and exploring how we can tackle your productivity challenges together. While you wait, why not get a head start with some tips from the blog?